February 2, 2019
“I’m going to sell my dinghy’ are the six words that’ll change your life forever. There is an inexplicable bond between man and boat. Whether you’ve celebrated victories together, overcome challenges, battled the elements or spent many an afternoon whiling away the hours. Selling your dinghy is not a decision to be taken lightly! But at www.upforsail.com we help!
Let’s take a couple of minutes to address three fundamental questions; ‘where can I sell my dinghy’, ‘how much is my boat worth’ and ‘how to write a good dinghy advert’?
Where can I sell my dinghy?
The key to selling in a niche market, especially one that is geographically spread like sailing, is reach. A quick sell at the right price is reliant on reaching as many sailors as possible, and there’s 11,073 miles of coastline around the United Kingdom alone! So how do you do it, and cost effectively too?
Firstly, make use of your local sailing club. For one, there may be other members looking to buy your dinghy or upgrade from their own; a dream scenario! Step one therefore is to talk to your fellow class (fleet) members and your class captain. Step two, pin an advert to your club noticeboard, every sailing club should have one!
….And the phone doesn’t ring….so you now ponder over social media…
Great idea and often free, however the real downside of social media is still reach. Whilst it is estimated that there is a whopping 2.77 billion social media users, they’re spread across multiple platforms, groups, pages, and competing forums. Nightmare! Unless you want to pay for an advert and target a specific audience and location, it’s all good, but it’s not always the case. Another personal annoyance is witnessing the advert you’ve painstakingly written disappear from the top of the feed as new dinghy ads filter in.
…..so through sheer desperation, you type ‘sell my dinghy’ into Google and low and behold you find yourself on this article ;-)…
And this is where www.upforsail.com comes to the rescue! Not only is www.upforsail.com completely free to sell your dinghy on, but it’s dedicated to dinghies, and the selling and buying needs of dinghy sailors! Boats for sale can be filtered by type, price and location. Easy!
Furthermore, every dinghy classified that you post on the site gets automatically shared on Facebook, Instagram and Twitter too. For free! Yes, for free!!! (find out why we’re doing it for free here..). That’s an incredible reach, which will make selling your dinghy that much quicker.
To list your dinghy for sale today visit www.upforsail.com, or click here to submit your dinghy advert. It takes no more than 10 minutes, allowing potential buyers to email you instantly.
How to write a dinghy advert.
So, I want to sell my dinghy. Oh god, that means writing an advert! Not only do you have to put yourself through selling your pride and joy, but now you have become a marketeer! Don’t fret though, the following ‘top tip’ guide should help ease you through the process..
- Get the basics right
Start with your headline. It needs to be clear and concise, including the exact make, sail number and age of your dinghy, e.g. RS700 for sale, 2008, sail number 789.
- Avoid vague statements and clichés
- Be precise on the high value items.
When it comes to describing the condition of your dinghy’s hull, be precise. i.e. ‘watertight’, ‘a small scratch’. The same goes for the condition of your sails (i.e. how old are they and do they have any tears?) and foils (your rudder and dagger board).
Be sure to also remark on the condition of your launching trolley, and most importantly whether your dinghy comes with a road trolley too! These little nuggets of information will have a considerable impact on the buyer’s perception of value. Remember, in some cases they’ll be driving miles to buy your dinghy, make that decision easy for them.
- Don’t list everything but do list stand-out items.
I wouldn’t worry about listing every item on your dinghy for sale. Features such as ‘toe straps’, ‘mainsheet’ and ‘cover’ are all standard features, so focus on those elements that will help to make your advert stand out. This includes things like a digital compass, enhanced rigging system (i.e. the Laser XD kit) or expensive upgrades (i.e. new mast). These items can affect the appeal and again the perceived value of the dinghy you have to sell.
Note, when submitting an advert through www.upforsail.com, you will be asked to enter some optional keywords, i.e. RS200 dinghy, RS200 dinghy for sale, RS200 dinghy trailer for sale. These are all ‘search terms’ for search engines like Google, making it that much easier for someone to find your dinghy advertisement.
- A picture says a thousand words.
A dinghy advert with poor photos is unlikely to attract any interest (fact!). With the quality of cameras on mobile phones there is no need to have an expensive camera. With www.upforsail.com you’ll be able to upload five photos (from your mobile!). So make them count!
I would be inclined to include one shot of your fully rigged up boat from the side, one from the transom (capturing the interior), one of the sails (laid out on the ground), one of the foils and finally, one of any serious damage (remember honesty is the best policy, no-one likes a time waster).
Oh, and remember to clean your boat before you take those hero shots! Especially since your buyer will be able to zoom into your photos and take a closer look. First impressions count.
- How much is my dinghy worth?
The best starting point is to review similar dinghies of a similar perceived value on www.upforsail.com. This’ll give you a good steer as to what competing buyers are offering. I would also ask your class (fleet) captain for advice, and approach your class association if still unsure.
Remember, with www.upforsail.com, you can change your price at any time, so perhaps don’t undervalue your dinghy from the offset.
- ‘Call to Action’!
www.upforsail.com includes a personalised contact form with your dinghy advert. This will enable potential buyers to contact you both easily and securely. You also have the option of including your personal telephone number if you so wish.
And finally, give your dinghy advert some time to generate a response. If you don’t get a response within 2 weeks, then consider altering it to generate interest. This is free to do at any time on www.upforsail.com.
By following the above tips, you should be well on your way to ‘selling my dinghy!’. Good luck and please feel free to add any further tips by commenting on this article.
The team at upforsail.com.